We’ve compiled a few tips to help aspiring Speakers on maximizing their investment with us....
1. Start with what you have. So many Speakers want to wait until they have everything together, it looks perfect, etc. Those individuals are still waiting. Start today! With speaking, you wind up making changes as you go along anyway, so delaying the process only hurts you.
2. Improve along the way. As stated above, there is never a “perfect” time to start, you will find things that you will want and/or need to change in your process.
3. Keep your calendar organized. Once we start submitting your information for potential speaking engagements, we will be submitting on your behalf, with your email or assistant's email. If meeting planners want to book you, they will be contacting you directly. Make sure you have your calendar up to date, you don’t want to accept an invitation to speak then not put it on your calendar (yes this has happened before) nothing will upset a meeting planner more than a Speaker who backs out and they have to start all over again. That is a great way to ensure you never speak at that venue.
4. Check your email, and CHECK YOUR EMAIL. Once we submit your information or forward emails, we are out of the picture, as interested parties are contacting you directly. Sometimes these are system generated emails so they may go to your junk folder. Just make sure you are consistently checking the email you give us and check your junk mail just in case. You don’t want to miss out on any opportunities over email.
5. Fee negotiations, only you know what you can do. When you do get booked, the fee may not be what you’d want or match what you’ve set for your fees. Only you can look at what is involved with the event, what costs are covered and if its worth it for you to participate.
6. Maximize your speaking engagements on your calendar. Once you start getting booked, try to maximize your time around each event. For example, if you are speaking at an event in Columbus, OH in six months, try reaching out to other venues that you could speak to, such as schools, chamber of commerce, etc. This way you can maximize your time and money for each speaking engagement.
7. Stay in the media. Make sure you are making time for interviews! Podcasts, radio shows, like to write? Write for a few publications. These will help you during the submission process. Sometimes all a meeting planner needs to hear is an interview you’ve done on the selected topic.
8. Keep adding products and new topics. A great way to get re-booked for shows is to create new content for the same audience members. A show that booked you last year to talk about how to use Twitter, won’t re-book you for the same topic the following year. Audiences want fresh, new content.
9. Ask not what the Meeting Planner can do for you, ask what you can do for the Meeting Planner. Silly as it sounds, being a helpful part of the event goes a long way. Recently polled Meeting Planners were asked about what their pet peeves were with Speakers and being a “problem child” topped the list across the board. Behavior that included needing constant reminding of things that are in your contract, turning items in on time, needing a lot of hand holding at the event, complaining, etc. Those ensure you are not booked again. Our tip, be as helpful as you can to the Meeting Planning staff. What can you do? Easy, read your contact, get items in on time, help promote the event (even if just on social media, they will notice), ask them what else you can do to help.
10. Stay positive, be someone that everyone wants to work with. I’ve seen many Speakers (not ones we’ve worked with but ones we’ve shared a stage with) have a really bad attitude, feeling entitled and giving the impression to everyone that they are gracing us with their presence. These are the same people that don’t get re-booked and the meeting planning community is a small one, people talk. You are getting to do something most people don’t get to do, approach it